Monday, November 17, 2008

Relentless Cross-promos for The Howard Years

What do the Australian Broadcasting Corporation and John Howard have in common?

They are relentless!

The cross-promotions for the documentary The Howard Years on ABC TV and radio are ubiqitious. Not just ads but ceaseless items on the News and other programs. Even the News-in-Brief. For a sample try the online promo which was under 'Just In' yesterday: Howard dug heels in after 'deal' note revealed

ABC2 Breakfast is interviewing the program producer Deb Masters as I write. One of the key participants in the Howard story who would not talk for the cameras was Janette Howard. I wonder what her one word is to describe little Johnny. Obedient? Please feel free to add your suggestions in Comments.

Virginia Trioli called it "ummissable".

Was thinking of just watching the fourth and final episode. That's the one with the happy ending. We have to learn from history. Don't we?

This is not a paid promotion. Unless the ABC publicity department chooses to send money, of course.

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